Why Does Your Catering Business Need a Customer Relationship Management System (CRM)?

two chefs working on a catering business crm

In the catering industry, we know that providing top-quality customer service is one of the pillars of any successful business. Happy, satisfied customers are essential to good business, but it can sometimes be challenging to provide excellent customer service while also running everything else in the business smoothly. Don’t worry, that’s where implementing a customer relationship management (CRM) system like Foodstorm catering software can be extremely helpful. A catering CRM tool can save time and help you organise, manage and track your customer information in real-time and provide everyone in your business with easy access to the same central database. It is also a great tool for gaining insights into your current customers and for helping you convert new customers with targeted marketing outreach tools. 

In this article, we’ll discuss our top reasons why every caterer should use CRM software to make it easy to successfully run and grow their catering business.

Track customer sales 

Our real-time CRM system helps you gain meaningful data and insights into your customers and their ordering habits. Our CRM software automatically provides you with important information such as customer sales history and any upcoming catering orders. It also provides you with key customer information when they place orders or request quotes for new orders, which can save you loads of time and energy by eliminating the need to look up customer information manually.

Manual record-keeping can be a huge waste of your valuable time and energy, and it is prone to errors and inaccuracies. Never worry about tracking customer sales information again with a CRM.

Create a contact database

Tracking customer contact information by hand can be another huge drain on time and energy that is also prone to errors, inaccuracies and outdated information. Often, contact information can end up in several different places and it can be hard to know what the best and most recent customer information is.

Instead, automatically manage all of your customer information in one central contact database using catering software with CRM capabilities. This will allow your team to easily and efficiently find the customer information they need to run your business smoothly. In addition to tracking contact information, you can make note of things like customer preferences, allergies, special requests and information, and more!

Free up your team to focus on getting to know their customers and build strong relationships, instead of worrying about finding their information.

Send targeted marketing communications

While having a central contact database can be amazing for your business, FoodStorm’s CRM can do more than that! Our CRM also enables you to send targeted marketing communications to your customers. It segments your customers using key sales information that it automatically collects on their orders and helps you get to know your customers on a more personal level. 

This means that our CRM software is not just a great tool to help you run your business, but it is also a great tool to grow your business and expand your sales to new customer markets.

Stay on top of customer trends

Our CRM has built-in analytics tools that can help you easily run reports on your customer database and gain insights on what your customer demographics are. Our CRM software allows you and your staff to identify trends in your customers’ order habits and behaviour that can help boost your sales and build strong customer relationships. 

You can find out how much of your sales are coming from repeat customers versus new customers. What efforts might help create and keep repeat customers. Even learn how you might be able to drive more revenue from your existing customers and expand your market share with valuable CRM trends and insights. 

Improve efficiencies

Our CRM can help you greatly improve the efficiency of your business by making it simple to record, track and share information across your different teams and operations. With a central, online database and CRM system, everyone in your catering business has instant access to the same information, and it is all guaranteed to be real-time and up-to-date with your latest customer information. 

Efficiency across your operations is one of the most critical elements to a successful catering business, so get started with a CRM today!

Become a CRM master with FoodStorm

When your catering software has everything you need to maximise efficiency and grow your sales, you can be confident knowing you’ve made the best decision for your business and your customers. 

Get in touch with our software specialists today to find out how FoodStorm can take your catering business to the next level.

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