Click here to read or download our full white paper: Ordering Up Loyalty: Optimizing Prepared Foods for Grocery Consumers
Take a journey alongside your consumer to discover how prepared foods can enhance their shopping experience — and support your profitability. Imagine a consumer approaching your new and improved deli counter for the first time. In the past, she’s been frustrated by long lines, no visible menu, and uncertainty about customizations. On this trip, however, she’s delighted to find improvements to the counter that encourage her to give it a try. With a new self-service kiosk, a digital menu displaying the selections of the day, and a variety of customizable side dishes, the deli counter has surpassed the consumer’s expectations — and converted her from an interested outsider to a loyal customer.
Today, grocers are leveraging improvements like these to make their entire perimeter ecosystem — from delis to bakeries to custom sandwich counters and beyond — more accessible and delightful for consumers. They’re leaning into consumer expectations to offer ready-to-eat or catering products that feel cost-effective, personalized, convenient, and even healthier than fast food alternatives. By adopting perimeter technology and creating products that fulfill consumer interests, grocers can create a profitable opportunity to support their store’s holistic health, and even offer a strong foundation for future growth.
But how are they leaning into this opportunity? And what role do consumers play in the future of prepared foods?
We partnered with Grocery Dive to conduct a survey of 150 U.S. grocery executives and asked about their outlook on the prepared foods opportunity. From their responses, we discovered creative, savvy strategies for tapping into consumer interests and elevating end-to-end shopping experiences. The results — consumer satisfaction, retention, and loyalty — point to a promising future for the industry.
In this white paper we'll cover:
Click here to read or download our full white paper: Ordering Up Loyalty: Optimizing Prepared Foods for Grocery Consumers
