The future of grocery perimeter counters starts here

The Problem

Most grocers are still using legacy processes across perimeter counters:

  • Manual operations, even pen and paper
  • Disparate systems that don’t connect
  • Burdensome order management prone to errors
The Opportunity

Digitizing perimeter counters addresses 3 critical needs for all grocers:

  • Sales growth
  • Differentiated customer experiences
  • Labor efficiency
The Solution

A unified Order Management System (OMS) — FoodStorm:

  • Omnichannel customer ordering
  • Intuitive production tools
  • Automated processes with connected systems

What is the FoodStorm 
Order Management System?

The FoodStorm OMS is end-to-end grocery perimeter counter software that digitizes order management, order production and omnichannel customer ordering.

The FoodStorm digital perimeter counter

Explore how FoodStorm’s solutions work together to digitize your perimeter counter operations.

Multiple use cases powered by one order management system

Made-to-order & foodservice

Power your made-to-order counters and service lines with one streamlined system across your store.

Deli ordering

Unlock ordering ahead for your Deli, Meat and Seafood departments with weighted item support.

Holiday catering

Own peak holiday catering periods, maximizing your sales without overloading your capacity.

Grocery catering

Software tailored for a seamless grocery catering experience for your team and customers.

Custom cakes & bakery ordering

Offer a delightful ordering experience for your customers as they build custom cake orders and place bakery pre-orders.

Floral

Reach more customers with your bouquets and arrangements by bringing them online.

Achieve operational optimization

More effectively manage your perimeter counter businesses across departments, stores, sales channels and team members to enhance work streams and boost your bottom line.

Select your business goal
Your role / department
  • E-Commerce
How FoodStorm helps you achieve it

Drive omnichannel customer engagement with your order ahead and foodservice items by implementing new, seamless sales channels with White Label E-Commerce, in-store Self-Service Kiosk Ordering, and seamlessly manage these orders.

Add your order ahead and foodservice items to Instacart App and seamlessly manage these orders.

Multiply the ROI of your Caper Cart investment by allowing customers to order directly from their cart.

Your role / department
  • Information Technology
  • Perimeter Department Manager
  • Finance
  • Marketing
How FoodStorm helps you achieve it

Manage your entire perimeter departments’ operations with FoodStorm’s Order Management System (OMS).

Seamlessly integrate with your POS.

Build your business with marketing integrations.

Your role / department
  • Perimeter Department Manager
  • In-Store Production Team
How FoodStorm helps you achieve it

Provide a powerful Kitchen Display System (KDS) for your in-store departments.

Optimize in-store team production processes with powerful Production Reporting.

Your role / department
  • Perimeter Department Manager
  • In-Store Production Team
  • Marketing
How FoodStorm helps you achieve it

Gain powerful insights from the FoodStorm Dashboard.

Know your business with Rapid Reports.

Understand your customers to build loyalty.

Hear from the businesses using FoodStorm

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A - Roche Bros.

“Among our 20 stores we have 2 different brands and FoodStorm gives us the capabilities to manage 2 menus, our customers, our orders and our reports, all in 1 platform.”

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Coborn's

“FoodStorm made our guest experience much simpler this year. It gave our guests a streamlined ordering process that we did not have with our previous program. The FoodStorm team was extremely helpful in bringing our holiday catering program to life for us in about a month, which was a very short timeline. We saw an increase in online orders YOY. The feedback tool also was great, providing us with opportunities for quick follow up with our guests, a feature we did not have with our previous system.”

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H - Uncle Giuseppe's

“Since moving from my other catering software, my sales have doubled. I manage nine locations from one place. It has made my life incredibly easier. Only con: I waited four years too long to purchase it.”

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J - Stew Leonard's

"Since going live with FoodStorm, as a company we've increased our orders by 70%. Our first holiday with FoodStorm was a record-breaking Easter, where we saw an increase of 15% of our orders versus last year, which was easily manageable using the FoodStorm resources."

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K - DeCicco&Sons

"FoodStorm is really a logistical dream come true. In the past year we were able to do over 10,000 orders and we're having a fraction of a percentage in any type of negative feedback."

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New Seasons Market

“We’ve been using FoodStorm for our Holiday Catering Reservations for a few seasons now, and each year, it continues to perform well for us. The biggest win from last year was the new out-of-stock feature, which allows customers to see which stores have inventory of their desired OOS item, and then seamlessly switch their cart to the new store. This reduced the labor and guess work of reassigning dwindling inventory to stores, and resulted in the best sell-through we’ve ever had.”

Unparalleled support every step of the way

Our customers aren’t just customers, they’re our partners. Our dedicated team works with you through the entire process from a proposal for your business, to setting up your system suited to your unique needs, to ongoing support so you get the most out of FoodStorm.

Book a Demo
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Setup in as little as 4-8 weeks
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Training provided for your team
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24/7 global in-house urgent support
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Knowledge Base with in-depth help resources
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Continued customer success & support

Instacart Platform

Instacart Platform is a suite of enterprise tools built to power the future of grocery online and in-store. FoodStorm powers the Order Management System (OMS) of this suite, helping grocers take their order ahead and foodservice businesses to the next level.

FoodStorm integrates with other Instacart technology to help grocers compound their investment:

Learn More

FoodStorm in the News

Frequently Asked Questions

What is FoodStorm?

How does FoodStorm work?

How is FoodStorm built for grocery food service?

Built for the best in the business

FoodStorm is your end-to-end grocery perimeter counter software, helping increase sales, improve processes, and enhance the customer experience.

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